PPC Training in Fleetwood


PPC Training in Fleetwood

As our primary competency at novi.digital, we believe in the importance of PPC in growing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our methods. When our clients are knowledgeable of PPC, they are able to understand the logic behind their PPC campaign.

This is why we provide PPC training in Fleetwood, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to predict trends, we have been able to remain ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as wide-ranging as they are informative. This is why our courses have doubled in attendance each year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Fleetwood is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We are aware that PPC can be disorienting at times, containing complex jargon and techniques. It is because of this that our training courses are organised in a concise way with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Fleetwood, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Fleetwood-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.