PPC Training in Glasgow
As our core competency at novi.digital, we believe in the significance of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our methods. When our clients are knowledgeable of PPC, they are able to understand how and why we have tailored the campaign to their business.
This is why we provide PPC training in Glasgow, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always working to predict trends, we have always been ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a basic understanding of PPC but train clients in the latest technologies.
What roles does this training course help develop?
Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Glasgow is inclusive to all levels of expertise, providing something that every business can gain from. We do this so that those in attendance feel able to apply these same approaches. Whether you will be attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
When we have received your specifications, we will create a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.
What is covered on the course?
We know that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are organised in a concise way with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Glasgow, you will not only be able to understand the functionality of PPC campaigns, but you will also gain a more complete understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Glasgow-based business’s development through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.