PPC Training in Harlow
As our primary competency at novi.digital, we believe in the significance of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the concepts behind our methods. When our clients are knowledgeable of PPC, they are able to understand how and why we have tailored the campaign to their business.
It is because of this that we offer PPC training in Harlow, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always working to predict trends, we have always been ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our capacity to provide not just a basic understanding of PPC but train clients in the latest methods.
What roles does this training course help develop?
Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will allow you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Harlow is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
When we have received your requirements for the day, we will create a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to help you understand anything you have wondered about since.
What is covered on the course?
We understand that PPC can be disorienting at times, containing complex jargon and techniques. It is because of this that our training courses are designed in a concise way with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Harlow, you will not only gain insight into the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Harlow-based business’s development through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.