PPC Training in Harrogate


novi.digital

PPC Training in Harrogate

As our core competency at novi.digital, we believe in the significance of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the concepts behind our methods. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we offer PPC training in Harrogate, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always seeking to predict trends, we have always remained one step ahead of the rest in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are confident in our ability to provide not just a rudimentary understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Harrogate is inclusive to companies of various levels of knowledge, providing something that every business can learn from. We do this so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We are aware that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are organised in a concise way with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Harrogate, you will not only grasp the functionality of PPC campaigns, but you will also attain a more complete understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Harrogate-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.