PPC Training in Hull


novi.digital

PPC Training in Hull

As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our approaches. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we provide PPC training in Hull, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to foresee trends, we have been able to remain ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a rudimentary understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Hull is inclusive to companies of various levels of knowledge, providing something that every business can benefit from. We do this so that those in attendance feel confident in using these same approaches. Whether you are attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We understand that PPC can be confusing at times, containing complex jargon and techniques. This is why our training courses are organised in a concise fashion with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Hull, you will not only grasp the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Hull-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.