PPC Training in Leeds


novi.digital

PPC Training in Leeds

As one of our primary areas of expertise at novi.digital, we believe in the significance of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the theory behind our approaches. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we offer PPC training in Leeds, for for anyone wanting to learn more. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always seeking to predict trends, we have always remained one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a fundamental understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are informative. It is because of this that our courses have doubled in attendance each year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Leeds is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel able to use these same approaches. Whether you will be attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will create a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We know that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are organised in a concise format with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Leeds, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more complete understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Leeds-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.