PPC Training in Leyland


novi.digital

PPC Training in Leyland

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our approaches. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we offer PPC training in Leyland, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always seeking to predict trends, we have always remained one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a basic understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance each year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Leyland is inclusive to companies of various levels of knowledge, providing something that every business can gain from. We do this so that those in attendance feel able to use these same approaches. Whether you will be attending so that you can develop your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We know that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are organised in a concise way with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Leyland, you will not only gain insight into the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Leyland-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.