PPC Training in Liverpool
As one of our primary areas of expertise at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our methods. When our clients are well-informed about PPC, they are able to understand the reasoning behind their PPC campaign.
It is because of this that we offer PPC training in Liverpool, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since we began in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always working to predict trends, we have always been ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a basic understanding of PPC but train clients in the latest technologies.
What roles does this training course help develop?
Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. It is because of this that our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we provide in Liverpool is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
Once we know what you will require, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to go over anything that you may have not fully understood on the day.
What is covered on the course?
We are aware that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are structured in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Liverpool, you will not only grasp the functionality of PPC campaigns, but you will also attain a more complete understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Liverpool-based business’s development through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.