PPC Training in London


novi.digital

PPC Training in London

As our primary competency at novi.digital, we believe in the importance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our approaches. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we offer PPC training in London, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to predict trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a fundamental understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in London is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will create a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We understand that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are organised in a concise format with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in London, you will not only grasp the functionality of PPC campaigns, but you will also gain a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your London-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.