PPC Training in Luton


novi.digital

PPC Training in Luton

As our core competency at novi.digital, we believe in the significance of PPC in growing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the concepts behind our methods. When our clients are well-informed about PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we provide PPC training in Luton, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always looking to anticipate trends, we have been able to remain ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a basic understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Luton is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be attending so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will produce a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We understand that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are organised in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Luton, you will not only grasp the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Luton-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.