PPC Training in Manchester
As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the theory behind our approaches. When our clients are familiar with PPC, they are able to understand the logic behind their PPC campaign.
This is why we offer PPC training in Manchester, for for anyone wanting to learn more. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.
Since our launch in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to anticipate trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are confident in our ability to provide not just a fundamental understanding of PPC but train clients in the latest insights.
What roles does this training course help develop?
Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. This is why our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we provide in Manchester is inclusive to all levels of expertise, providing something that every business can gain from. We do this so that those in attendance feel able to use these same approaches. Whether you will be attending so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.
What will happen on the day?
When we have received your specifications, we will create a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to go over anything that you may have not fully understood on the day.
What is covered on the course?
We know that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are structured in a concise way with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Manchester, you will not only grasp the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly measure your Manchester-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.