PPC Training in Norwich


novi.digital

PPC Training in Norwich

As our primary competency at novi.digital, we believe in the importance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we offer PPC training in Norwich, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always seeking to anticipate trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Norwich is inclusive to all levels of expertise, providing something that every business can benefit from. This is done so that those in attendance feel able to use these same approaches. Whether you will be attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We understand that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are designed in a concise way with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Norwich, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more complete understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Norwich-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.