PPC Training in Nottingham


novi.digital

PPC Training in Nottingham

As one of our primary areas of expertise at novi.digital, we believe in the significance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the theory behind our approaches. When our clients are well-informed about PPC, they are able to understand how and why we have tailored the campaign to their business.

This is why we offer PPC training in Nottingham, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always working to foresee trends, we have been able to remain ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a fundamental understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Nottingham is inclusive to everyone, regardless of experience, providing something that every business can benefit from. We do this so that those in attendance feel able to use these same approaches. Whether you will be attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We know that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are structured in a concise fashion with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Nottingham, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Nottingham-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.