PPC Training in Oxford


novi.digital

PPC Training in Oxford

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our approaches. When our clients are well-informed about PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we offer PPC training in Oxford, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to predict trends, we have always remained one step ahead of the rest in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a fundamental understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Oxford is inclusive to companies of various levels of knowledge, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you are attending so that you can develop your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We understand that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are structured in a concise way with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Oxford, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Oxford-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.