PPC Training in Penrith


novi.digital

PPC Training in Penrith

As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the concepts behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the logic behind their PPC campaign.

This is why we offer PPC training in Penrith, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always working to anticipate trends, we have always remained ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a fundamental understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Penrith is inclusive to companies of various levels of knowledge, providing something that every business can learn from. We do this so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We are aware that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are organised in a concise fashion with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Penrith, you will not only grasp the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Penrith-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.