PPC Training in Peterborough


PPC Training in Peterborough

As our primary competency at novi.digital, we believe in the importance of PPC in growing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the thinking behind our approaches. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we offer PPC training in Peterborough, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, use them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always seeking to anticipate trends, we have been able to remain ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a fundamental understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Peterborough is inclusive to companies of various levels of knowledge, providing something that every business can learn from. We do this so that those in attendance feel able to apply these same approaches. Whether you will be attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your specifications, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We are aware that PPC can be confusing at times, containing complex jargon and techniques. It is because of this that our training courses are designed in a concise fashion with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Peterborough, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Peterborough-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.