PPC Training in Portsmouth


novi.digital

PPC Training in Portsmouth

As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we offer PPC training in Portsmouth, for both clients and non-clients alike. Those in attendance will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always seeking to foresee trends, we have always been one step ahead of the rest in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a rudimentary understanding of PPC but train clients in the latest methods.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the expert techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance each year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Portsmouth is inclusive to all levels of expertise, providing something that every business can gain from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can develop your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will create a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We are aware that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are structured in a concise format with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Portsmouth, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Portsmouth-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.