PPC Training in Preston


novi.digital

PPC Training in Preston

As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we offer PPC training in Preston, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to foresee trends, we have always remained ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a basic understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. It is because of this that our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Preston is inclusive to companies of various levels of knowledge, providing something that every business can gain from. We do this so that those in attendance feel confident in using these same approaches. Whether you are attending so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will create a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through a wide array tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We are aware that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are structured in a concise fashion with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Preston, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly measure your Preston-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.