PPC Training in Reading


novi.digital

PPC Training in Reading

As one of our primary areas of expertise at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the concepts behind our methods. When our clients are well-informed about PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we provide PPC training in Reading, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to foresee trends, we have always remained ahead of the game in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Reading is inclusive to everyone, regardless of experience, providing something that every business can benefit from. We do this so that those in attendance feel able to use these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is organised with your business in mind. On the day our training course will be organised with a interactive and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We are aware that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are structured in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Reading, you will not only gain insight into the functionality of PPC campaigns, but you will also gain a more complete understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Reading-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.