PPC Training in Sale
As our primary competency at novi.digital, we believe in the significance of PPC in progressing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our methods. When our clients are knowledgeable of PPC, they are able to understand how and why we have tailored the campaign to their business.
It is because of this that we offer PPC training in Sale, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.
Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always working to foresee trends, we have always remained ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a fundamental understanding of PPC but train clients in the latest insights.
What roles does this training course help develop?
Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we provide in Sale is inclusive to everyone, regardless of experience, providing something that every business can gain from. This is done so that those in attendance feel able to use these same approaches. Whether you will be coming so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
When we have received your requirements for the day, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to answer any of your further questions.
What is covered on the course?
We are aware that PPC can be confusing at times, containing complex jargon and techniques. It is because of this that our training courses are structured in a concise fashion with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Sale, you will not only grasp the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Sale-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.