PPC Training in Shipley


novi.digital

PPC Training in Shipley

As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the theory behind our approaches. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we provide PPC training in Shipley, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always seeking to predict trends, we have always remained ahead of the curve in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are sure of our ability to provide not just a fundamental understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Shipley is inclusive to companies of various levels of knowledge, providing something that every business can learn from. We do this so that those in attendance feel able to use these same approaches. Whether you will be coming so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We know that PPC can be confusing at times, containing complex jargon and techniques. It is because of this that our training courses are structured in a concise fashion with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Shipley, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your Shipley-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.