PPC Training in Southport
As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in developing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our approaches. When our clients are well-informed about PPC, they are able to understand the reasoning behind their PPC campaign.
This is why we provide PPC training in Southport, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.
Since our launch in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always looking to anticipate trends, we have always remained one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a fundamental understanding of PPC but train clients in the latest methods.
What roles does this training course help develop?
Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Southport is inclusive to all levels of expertise, providing something that every business can learn from. We do this so that those in attendance feel confident in using these same approaches. Whether you are attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.
What will happen on the day?
Once we know what you will require, we will design a schedule that is tailored to your business. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to go over anything that you may have not fully understood on the day.
What is covered on the course?
We understand that PPC can be disorienting at times, containing complex jargon and techniques. It is because of this that our training courses are organised in a concise fashion with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Southport, you will not only gain insight into the functionality of PPC campaigns, but you will also attain a more complete understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Southport-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.