PPC Training in St Albans


novi.digital

PPC Training in St Albans

As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the concepts behind our methods. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.

This is why we offer PPC training in St Albans, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to foresee trends, we have always been one step ahead of the rest in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a basic understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in St Albans is inclusive to all levels of expertise, providing something that every business can learn from. We do this so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We understand that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are designed in a concise fashion with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in St Albans, you will not only be able to understand the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your St Albans-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.