PPC Training in St Helens


novi.digital

PPC Training in St Helens

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the concepts behind our approaches. When our clients are familiar with PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we offer PPC training in St Helens, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always working to anticipate trends, we have always been ahead of the game in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a fundamental understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in St Helens is inclusive to all levels of expertise, providing something that every business can benefit from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can grow your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We know that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are organised in a concise format with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in St Helens, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more complete understanding of digital marketing. With our data-driven ethos, you will leave our course being able to properly gauge your St Helens-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.