PPC Training in Stoke-on-Trent


novi.digital

PPC Training in Stoke-on-Trent

As our core competency at novi.digital, we believe in the importance of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the thinking behind our methods. When our clients are familiar with PPC, they are able to understand the logic behind their PPC campaign.

It is because of this that we provide PPC training in Stoke-on-Trent, for for anyone wanting to learn more. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the ever-changing digital marketing landscape. By always seeking to anticipate trends, we have always been ahead of the game in our PPC campaigns – something shown throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of expertise in digital marketing, we are sure of our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest technologies.

What roles does this training course help develop?

Whether you are wanting to brush up on your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are insightful. It is because of this that our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in Stoke-on-Trent is inclusive to all levels of expertise, providing something that every business can learn from. We do this so that those in attendance feel able to use these same approaches. Whether you are attending so that you can grow your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.

What will happen on the day?

Once we know what you will require, we will produce a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various exercises that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We are aware that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are designed in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Stoke-on-Trent, you will not only grasp the functionality of PPC campaigns, but you will also attain a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Stoke-on-Trent-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.