PPC Training in Sunderland


novi.digital

PPC Training in Sunderland

As one of our primary areas of expertise at novi.digital, we believe in the importance of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the theory behind our methods. When our clients are well-informed about PPC, they are able to understand how and why we have tailored the campaign to their business.

This is why we offer PPC training in Sunderland, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since we began in 2009, we have adapted our PPC methods to the never stationary digital marketing landscape. By always seeking to predict trends, we have been able to remain one step ahead of the rest in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are insightful. This is why our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Sunderland is inclusive to everyone, regardless of experience, providing something that every business can benefit from. We do this so that those in attendance feel able to apply these same approaches. Whether you are attending so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your requirements for the day, we will produce a schedule that is organised with you in mind. On the day our training course will be organised with a interactive and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to answer any of your further questions.

What is covered on the course?

We know that PPC can be confusing at times, containing seemingly endless possibilities and jargon. This is why our training courses are designed in a concise fashion with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Sunderland, you will not only be able to understand the functionality of PPC campaigns, but you will also achieve a more broad understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your Sunderland-based business’s growth through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.