PPC Training in Truro
As one of our primary areas of expertise at novi.digital, we believe in the significance of PPC in progressing a business. We believe in it so much that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the theory behind our approaches. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.
This is why we provide PPC training in Truro, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.
Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always seeking to predict trends, we have always been ahead of the curve in our PPC campaigns – something made clear throughout our history. With over 10 years experience sharing our techniques with clients of varying levels of ability in digital marketing, we are confident in our capacity to provide not just a basic understanding of PPC but train clients in the latest methods.
What roles does this training course help develop?
Whether you are wanting to brush up on your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as wide-ranging as they are informative. It is because of this that our courses have doubled in attendance every year and seen a wide variety of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we offer in Truro is inclusive to everyone, regardless of experience, providing something that every business can gain from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can develop your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course to learn some more, we have you covered.
What will happen on the day?
Once we know what you will require, we will design a schedule that is organised with you in mind. On the day our training course will be organised with a hands-on and holistic approach, going through various tasks that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.
What is covered on the course?
We understand that PPC can be confusing at times, containing seemingly endless possibilities and jargon. It is because of this that our training courses are structured in a concise format with approaches that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Truro, you will not only be able to understand the functionality of PPC campaigns, but you will also gain a more holistic understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Truro-based business’s growth through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.