PPC Training in Wakefield


novi.digital

PPC Training in Wakefield

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in developing a business. We believe in it so much that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. In the same way, we believe in the significant of those that we work with understanding the thinking behind our approaches. When our clients are well-informed about PPC, they are able to understand how and why we have tailored the campaign to their business.

This is why we offer PPC training in Wakefield, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, utilise them.

Our approach

Since our launch in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to foresee trends, we have been able to remain ahead of the game in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our ability to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to revise your PPC knowledge or learn the expert techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. It is because of this that our courses have doubled in attendance each year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we offer in Wakefield is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel able to apply these same approaches. Whether you are attending so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.

What will happen on the day?

When we have received your specifications, we will design a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will pencil in a 30-minute phone call to go over anything that you may have not fully understood on the day.

What is covered on the course?

We know that PPC can be disorienting at times, containing complex jargon and techniques. It is because of this that our training courses are designed in a concise format with methods that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in Wakefield, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly measure your Wakefield-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.