PPC Training in Wigan
As our primary competency at novi.digital, we believe in the significance of PPC in growing a business. We believe in it to such a degree that we have even spent millions on PPC ourselves and created Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the theory behind our approaches. When our clients are well-informed about PPC, they are able to understand the logic behind their PPC campaign.
This is why we provide PPC training in Wigan, for both clients and non-clients alike. Our training allows those that attend to understand PPC techniques and, if their business’s digital marketing is done internally, use them.
Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to predict trends, we have always remained ahead of the game in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of ability in digital marketing, we are sure of our capacity to provide not just a rudimentary understanding of PPC but train clients in the latest technologies.
What roles does this training course help develop?
Whether you are wanting to revise your PPC knowledge or learn the expert techniques that will assist you with doing your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance each year and seen a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we provide in Wigan is inclusive to everyone, regardless of experience, providing something that every business can benefit from. This is done so that those in attendance feel able to apply these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
Once we know what you will require, we will produce a schedule that is tailored to your business. On the day our training course will be organised with a interactive and holistic approach, going through a wide array exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to go over anything that you may have not fully understood on the day.
What is covered on the course?
We know that PPC can be confusing at times, containing complex jargon and techniques. This is why our training courses are designed in a concise way with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Wigan, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more complete understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly gauge your Wigan-based business’s development through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.