PPC Training in Worthing
As our primary competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and produced Captivise, a PPC software that is able to automate Google Ad bids. Equally, we also care about those that we work with understanding the concepts behind our approaches. When our clients are familiar with PPC, they are able to understand the reasoning behind their PPC campaign.
It is because of this that we provide PPC training in Worthing, for both clients and non-clients alike. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, use them.
Since we began in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to anticipate trends, we have always been one step ahead of the rest in our PPC campaigns – something shown throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are sure of our capacity to provide not just a basic understanding of PPC but train clients in the latest insights.
What roles does this training course help develop?
Whether you are wanting to brush up on your PPC knowledge or learn the agency-standard techniques that will allow you to do your own in-house PPC, our training courses are as broad as they are informative. It is because of this that our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.
Do I know enough about PPC to attend?
The PPC training that we provide in Worthing is inclusive to companies of various levels of knowledge, providing something that every business can learn from. This is done so that those in attendance feel confident in using these same approaches. Whether you will be coming so that you can build your own business’s internal PPC or whether you already work in digital marketing and are just wanting a course that will hone your skills further, we have you covered.
What will happen on the day?
When we have received your specifications, we will create a schedule that is organised with your business in mind. On the day our training course will be organised with a interactive and holistic approach, going through numerous exercises that allow for collaboration and creativity. Following on from our training, we will schedule a 30-minute phone call to help you understand anything you have wondered about since.
What is covered on the course?
We are aware that PPC can be disorienting at times, containing seemingly endless possibilities and jargon. This is why our training courses are designed in a concise fashion with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:
- Improve click-through rates
- Accurately track conversions
- Properly analyse Data
- Improve conversion rates
- Increase transaction values
- Manage bids correctly
- Build and construct campaigns
- Research Keywords and Search Queries
- Monitor and improve Keyword, Landing Page and Ad performance
- Better understand the metrics and terminology
What will the end result be?
By attending our PPC training in Worthing, you will not only grasp the functionality of PPC campaigns, but you will also gain a more broad understanding of digital marketing. With our data-driven ethos, you will come away from our course being able to properly measure your Worthing-based business’s development through PPC metrics.
Get in touch
To find out more about our courses and speak to one of our experienced team, you can contact us here.