PPC Training in York


novi.digital

PPC Training in York

As our core competency at novi.digital, we believe in the crucial prioritisation of PPC in growing a business. We believe in it so much that we have even spent millions on PPC ourselves and developed Captivise, a PPC software that is able to automate Google Ad bids. We also believe in the importance of those that we work with understanding the concepts behind our approaches. When our clients are knowledgeable of PPC, they are able to understand the reasoning behind their PPC campaign.

It is because of this that we offer PPC training in York, for for anyone wanting to learn more. For those that attend, they will be able to understand PPC techniques and, if their business’s digital marketing is done internally, apply them.

Our approach

Since our beginnings in 2009, we have adapted our PPC methods to the continuously changing digital marketing landscape. By always looking to predict trends, we have always been ahead of the game in our PPC campaigns – something made clear throughout our history. With over 10 years experience communicating our approaches to clients of varying levels of expertise in digital marketing, we are confident in our capacity to provide not just a basic understanding of PPC but train clients in the latest insights.

What roles does this training course help develop?

Whether you are wanting to simply improve your PPC knowledge or learn the agency-standard techniques that will enable you to do your own in-house PPC, our training courses are as broad as they are informative. This is why our courses have doubled in attendance every year and had a wide range of companies and organisations in attendance.

Do I know enough about PPC to attend?

The PPC training that we provide in York is inclusive to companies of various levels of knowledge, providing something that every business can learn from. We do this so that those in attendance feel able to use these same approaches. Whether you will be coming so that you can build your own business’s in-house PPC or whether you already work in digital marketing and are just wanting a refresher course, we have you covered.

What will happen on the day?

When we have received your specifications, we will create a schedule that is organised with your business in mind. On the day our training course will be organised with a hands-on and holistic approach, going through numerous tasks that allow for collaboration and creativity. Following on from our training, we will organise a 30-minute phone call to help you understand anything you have wondered about since.

What is covered on the course?

We are aware that PPC can be disorienting at times, containing complex jargon and techniques. This is why our training courses are organised in a concise format with techniques that provide a clear return. This is why our course will focus primarily on how to do the following:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

What will the end result be?

By attending our PPC training in York, you will not only gain insight into the functionality of PPC campaigns, but you will also achieve a more holistic understanding of digital marketing. With our data-driven ethos, you will finish our course being able to properly gauge your York-based business’s development through PPC metrics.

Get in touch

To find out more about our courses and speak to one of our experienced team, you can contact us here.