--- title: "PPC Management in Vancouver" id: "3818" type: "page" slug: "ppc-vancouver" published_at: "2026-10-18T14:13:39+00:00" modified_at: "2026-10-18T14:13:39+00:00" url: "https://novi.digital/ppc-vancouver/" markdown_url: "https://novi.digital/ppc-vancouver.md" excerpt: "PPC Management in Vancouver Google Ads and paid media campaigns built to generate leads and revenue for Metro Vancouver businesses. Pop in your email address below for your FREE audit! Performance-Led PPC for Vancouver Businesses Vancouver is one of Canada’s..." --- # PPC Management in Vancouver Google Ads and paid media campaigns built to generate leads and revenue for Metro Vancouver businesses. ##### Pop in your email address below for your FREE audit! ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash.jpg) ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash.jpg) ![Rectangle 15570](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2.jpg) ## Performance-Led PPC for Vancouver Businesses Vancouver is one of Canada’s most competitive advertising markets. Tourism and hospitality, real estate and construction, healthcare, technology, professional services and e-commerce brands all bid on the same searches, which drives up costs for businesses running generic campaigns. Novi Digital helps Vancouver companies spend less on clicks that never convert and more on the ones that do. We have managed paid search and paid social campaigns since 2009, and we build our own tools to do it properly. Forager analyzes n-grams in your search term data to cut wasted spend, and Metronome automates bid adjustments by time of day, day of week, device and audience. Every account starts with a full audit of structure, tracking, search terms and landing pages, so we fix what is costing you money before we scale what is working. We work with Vancouver businesses remotely, with regular video reviews and clear reporting through GA4 and Looker Studio. Campaigns are targeted to the cities and neighbourhoods that matter to you, from downtown Vancouver to Burnaby, Richmond, Surrey and the North Shore. [Get a Free PPC Audit](/lets-talk/) ### Book a Consultation ## PPC Platforms We Manage. We plan and manage campaigns on every major paid platform, and recommend the mix that fits your customers rather than the one that suits us. - **Google Ads:** Search, Performance Max, Shopping, Display and Demand Gen campaigns. - **Microsoft Advertising:** Bing and the Microsoft Audience Network, an additional source of search traffic alongside Google. - **Meta Ads:** Facebook and Instagram prospecting, remarketing and lead generation. - **LinkedIn Ads:** B2B lead generation targeted by job title, industry and company. - **YouTube Ads:** video campaigns for awareness and remarketing. - **TikTok Ads:** short-form video campaigns for reaching newer audiences. - **Pinterest Ads:** visual discovery for retail, home, food and lifestyle brands. - **Snapchat Ads:** campaigns aimed at younger mobile-first audiences. - **Amazon Ads:** Sponsored Products, Sponsored Brands and Sponsored Display for sellers. - **ChatGPT Ads:** readiness and campaign management as OpenAI’s advertising platform develops. ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-1024x576.jpg) ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-1024x576.png) ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-1024x267.png) ![Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo.jpg) ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-1024x576.png) ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo.jpg) ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-1024x535.png) ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-1024x576.png) ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-1024x412.jpg) ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) Free ### PPC Audit Find out where your ad budget is going and what to fix first. - Review of account structure, search terms and wasted spend. - Conversion tracking check across GA4 and Google Tag Manager. - Prioritized recommendations using our METRIC framework. [Request Your Audit](/lets-talk/) ![Group 16439](https://novi.digital/wp-content/uploads/2024/09/Group-16439.svg) Let's talk ### PPC Strategy Call A conversation about your goals, budget and the platforms most likely to deliver. - Discuss your goals, margins and ideal customer. - Platform and budget recommendations. - Clear next steps, whether or not we work together. [Book a Call](/lets-talk/) ![Person typing on a white keyboard, wearing a polka dot blouse, focusing on work at a bright desk.](https://novi.digital/wp-content/uploads/2024/10/keyboard.jpg.webp) ### What Our Vancouver PPC Management Includes Our PPC management is hands-on and measured against your business outcomes: leads, sales and return on ad spend, not impressions or clicks. A typical engagement covers the following. **Search and Keyword Strategy** - Keyword research mapped to buyer intent and the areas you serve. - Ongoing search term reviews and negative keyword management using Forager. - Geographic targeting built around the cities and neighbourhoods you actually serve. **Tracking and Measurement** - Conversion tracking for forms, calls and sales using Google Tag Manager and GA4. - Consent-aware tracking that respects Canadian privacy expectations. - CRM integration, including HubSpot, so you can see which campaigns produce revenue. **Ads, Creative and Landing Pages** - Ad copy and creative testing across every platform we manage for you. - Landing page recommendations and conversion rate optimization, supported by Microsoft Clarity recordings. **Bidding, Budget and Reporting** - Bid strategy and budget allocation, with Metronome automating adjustments by time, day, device and audience. - Clear reporting in Looker Studio and regular video reviews, so you always know what your budget is doing. Not sure where to start? Our free PPC audit shows where your current budget is going and what to fix first. ## PPC Campaigns Across Metro Vancouver We geo-target campaigns to the places your customers actually are, and structure accounts so that budget goes where it earns the best return. - **Vancouver:** downtown, Yaletown, Gastown, Kitsilano and surrounding neighbourhoods. High-intent B2B, hospitality, professional services and healthcare searches, where cost-per-click discipline matters most. - **Burnaby:** Metrotown, Brentwood and the Lougheed corridor. Retail, education, technology and life sciences advertisers, with campaigns segmented by location. - **Richmond:** retail, food and beverage, logistics and airport-related businesses, with multilingual ad copy and landing pages where your customers search in more than one language. - **Surrey and Langley:** home services, trades, automotive, healthcare and education across one of Canada’s fastest-growing regions, using call and lead-form campaigns tuned for local service searches. - **North Vancouver and West Vancouver:** premium residential services, tourism, outdoor and lifestyle brands across the North Shore. - **Coquitlam, Port Moody and the Tri-Cities:** local services, retail and family-focused businesses. - **New Westminster, Delta and White Rock:** community-focused local businesses and service-area advertisers. We also manage campaigns across British Columbia and Canada-wide. Looking for organic growth alongside paid? See our [SEO services in Vancouver](/seo-vancouver/) and our [AI services](/ai-services-vancouver/) . ## PPC Training for Vancouver Teams If you manage your own campaigns, or want your in-house team to take over from an agency, our PPC training builds practical skills in account structure, search terms, bidding, tracking and reporting. Training is available online for teams in Vancouver and across British Columbia. - [PPC Training](/services/ppc-training/) : our core course for paid search and paid social. - [Google Ads Training](/services/google-ads-training/) - [Microsoft Ads Training](/services/microsoft-ads-training/) - [Meta Ads Training](/services/meta-ads-training/) - [LinkedIn Ads Training](/linkedin-ads-training/) - [YouTube Ads Training](/youtube-ads-training/) - [TikTok Ads Training](/tiktok-ads-training/) - [Pinterest Ads Training](/pinterest-ads-training/) - [Snapchat Ads Training](/snapchat-ads-training/) - [Amazon Ads Training](/amazon-ads-training/) - [ChatGPT Ads Training](/chatgpt-ads-training/) - [GA4 Training](/ga4-training/) , [Google Tag Manager Training](/gtm-training/) and [Looker Studio Training](/looker-studio-training/) for measurement and reporting. [Explore PPC Training](/services/ppc-training/) ## Don't just take our word for it ″ As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Alex Field, Destination Garden Center ″ Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Michael Dent, PropertyData ″ With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Aidan Sharples, Greenmarket ″ novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Ben Marshall, ClickTech Solutions ″ The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Matthew Yeo, Security Direct ″ Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) David Thompson, Nexus Drinks ″ Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Kevin Hakman, TeamworkIQ ″ 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Carlos Daly, Trees Understood ″ Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) James Parry, Parry Welch Lacey LLP ″ novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ### Frequently Asked Questions Answers to common questions about PPC management, platforms and training for Vancouver businesses. [I still have a question](/lets-talk/) How much does PPC management cost in Vancouver? Management fees depend on your ad spend, how many platforms we manage and how much creative and reporting you need. Ad spend is paid directly to the advertising platforms and is separate from our fee. After a free audit, we will give you a clear recommendation and quote. Which advertising platforms do you manage? We manage Google Ads, Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, YouTube Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Amazon Ads and ChatGPT Ads, and recommend the mix that suits your customers and budget. Do you work with businesses outside Vancouver? Yes. We work with businesses across Metro Vancouver, including Burnaby, Richmond, Surrey, Langley, the North Shore and the Tri-Cities, as well as across British Columbia, Canada-wide and in the UK. How will I know whether my campaigns are working? We set up tracking for the actions that matter to your business, such as form submissions, phone calls and sales, using Google Tag Manager and GA4. You receive clear reporting in Looker Studio and regular video reviews to discuss results. Do you offer PPC training? Yes. We train in-house teams on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads and more. Training is available online for teams in Vancouver and across British Columbia. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. [View all](/insights/) PPC & Paid Media #### B2B PPC Strategy: How to Generate Better Leads with Google Ads For many B2B organisations, Google Ads can be one of the most effective channels for... [Read more: B2B PPC Strategy: How to Generate Better Leads with Google Ads](https://novi.digital/b2b-ppc-strategy-how-to-generate-better-leads-with-google-ads/) Agency Updates & Thought Leadership #### When Should You Worry That Your Marketing Manager Is Taking On Too Much? When a new marketing manager walks through the door, there’s a fine line between bringing... 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