change further in the next few years. These differences are mostly online, as ecommerce becomes more important and the market increasingly researches and buys over the internet.
Brick and mortar locations face stronger competition than ever from online retail. Almost all successful locations have responded by establishing their own online presence.
At the same time, the online model has continued to develop. Between services like Google Shopping and modern ecommerce-focused content management systems (CMSs) like Magento, Shopify, and Big Commerce, retail businesses have a lot of options for selling online.
Search engine optimisation (SEO) and paid advertising (PPC, or Pay-Per-Click) can both help to improve your online business, bring in sales, and even build market share by attracting the attention of potential customers who might never have found you otherwise.
Each service can be applied individually; however, developing a combined service strategy produces significantly improved results. Refinements and content improvements made to improve SEO can reduce the cost-per-click of your paid advertising, and correctly executed PPC campaigns bring in engaged visitors, which improve viewer engagement metrics – and search engine algorithms respond to those improved metrics, meaning that your site will perform more strongly in organic search.
As with all business promotion, it’s important that your digital marketing strategy isn’t merely identical to those of your competitors. A business which just ‘does what everyone else is doing’ can’t move ahead of the competition; at best it will avoid losing market share.
As a multi-award-winning agency, novi.digital has built up a reputation for pioneering new techniques, trying new methods, and for tailoring our approach to our clients’ needs. We work closely with our many retail clients to identify their goals, their priorities, and to learn more about their field.
We take your input and we combine it with data analysis, allowing us to identify what search keywords the market favours, site pages which perform extremely well (or poorly) in persuading visitors to become customers, and which paid advertising terms have the best and worst margin. All this information informs our strategies, allowing us to prioritise work and maximise your performance.
We’re always looking toward the future, so the digital marketing strategy we discuss with you will be revised regularly as your goals are achieved and new opportunities arise.
To discuss your requirements and explore which services would best improve your business’ online presence, get in touch today. We’ll review your aims, assess your current standing, and produce a detailed proposal.