Having a regularly updated blog is a good idea for any business. You can offer your expert opinion on matters of importance, cementing your own position as a knowledgeable expert; you can write to educate, entertain and engage your audience, building trust in your brand and keeping them coming back for more; you can even improve outreach, by writing blogs for other sites, or seeing your own content shared on social media.
There are many great uses for blogs, and Novi.Digital can offer you advice on how to make the best use of them, or even offer you a professional copywriting service to make every blog post count.
As part of many of our standard SEO packages you will have access to our team of professional copywriters, who are experts in producing fantastically written content specifically for SEO purposes. Our copywriters have experience writing for a number of fields, and are also experts in researching new areas, so you will find the content they write for you to be informative and engaging while still factually relevant.
If you prefer to produce content yourself, for reasons of technical information or otherwise, our copywriting team can also offer you a professional proofreading service, giving advice on minor adjustments that could make your content more engaging, more shareable and more likely to draw in visitors.
Google’s ranking algorithms are known to be impacted by page freshness. A site or page can be designated as fresh based on a number of factors, including new content placed on your site. This is one of the reasons that having a regularly updated blog can be important; as long as your site continues receiving fresh content, it can continue to be seen as a fresh site.
Just adding new content isn’t enough, however. Since Google’s algorithms also check quality and quantity of your content, your site can suffer more from having new, poor quality content added than it would gain in freshness. This is where having a copywriting team writing content for you is incredibly useful, to ensure that your site is regularly updated and high quality at the same time.
Fresh content is not the only relevant content your site may have. Ensuring that you have good quality, ‘evergreen’ content is also important. Evergreen content includes blog articles that will always remain relevant to your readers, such as introductory guides, how-to guides and other such advice that is likely to remain relevant for a long time.
Evergreen content is designed to draw people to your site time and time again, by being helpful, informative and educational, as well as engaging and entertaining. Making sure you have content that meets all of these requirements can increase traffic to your site, and improve your brand recognition as an industry expert. Our copywriting team can help you to make the most of your evergreen content, and produce new evergreen content to last you for years to come.
Evergreen or fresh, people love to share good quality, informative content. When you produce a good blog article and readers share it on Facebook, Twitter, or any other social media platform, you are increasing the visibility of your brand to a much larger audience. Content might get shared and shared again, and even if it doesn’t, people who do read it will recognise you as an expert in your field, building trust in your brand.
To increase outreach even further, your blogs can be written for related, high quality sites. It could be another social media platform, such as Linkedin, or a specialist blog or news site, and having your name associated with it can be another way to improve recognition of your brand, create good quality inbound links and drive interested traffic to your site.
For more information on the blogs that our copywriting team can produce for you, please contact us using the quick call back form, sending an email to [email protected] or call for a chat on 01524 566 736.