Poised at the centre of one of the most impressive rail networks in the country, Crewe is perfectly positioned to capture a substantial amount of the passing trade throughout Cheshire. With manufacturing businesses aplenty based nearby and excellent shipping a strong economy drives businesses in Crewe and provides many opportunities for any of them to take advantage of.
But to capitalise on any of these opportunities, it’s essential to make the most of your online presence. Search engine optimisation has become key to success, especially when it comes to driving business growth.
The number of visitors your website receives isn’t important in and of itself, nor is how highly your site ranks for given search queries. These days, we can’t even call those indicators of good SEO. What’s much more important is how many visitors become customers, and while increasing the overall number of visitors can help – and improving search ranking will do that – just as important is working to improve the conversion rate from visitor to customer.
Here at Novi.Digital we build a plan around your individual needs, working with you to identify your target market and your ideal customer, and then designing a plan which will deliver your site reliably to those demographics – especially those in the vicinity of Crewe, your core audience.
We then work to improve your visibility within those areas, focusing on delivering your website to the people most likely to want to take advantage of it. This means each new visitor is a likely customer; it maximises the impact of each visitor on your bottom line.
An SEO plan can’t simply stop there, however. With that expanded customer base in place, your goals are likely to develop in turn, pushing from success to success.
Additionally, as we monitor the traffic coming to your site, it’s entirely possible that the picture we share of your ideal customer will adapt and evolve. You may even see a completely unexpected additional target demographic emerging, or simply further refine your understanding of your core market.
Either of these possibilities suggests new options for your SEO strategy to take. Novi.Digital uses an analytic feedback system to constantly refine and improve our performance, increasing your success and working with you as new opportunities present themselves.
We truly believe that our clients’ success is something we should celebrate as much as you do; our focus is on building partnerships and close links, and as you go from strength to strength we’ll work with you to always be looking ahead to the next challenge.