With the strongest economy of any British city other than London, Edinburgh’s economy is heavily driven by the financial and service industries. This isn’t surprising for a city where 43% of the population hold a degree-level or equivalent professional qualification!
This kind of city boasts a competitive economy, with its businesses looking to capture both local, national, and international customers depending upon what they offer. To get ahead in an economy like that, it’s vital that you promote your services and products more effectively than your competition.
Achieving that level of promotion can help your business not only survive but thrive. An increasingly vital part of any business’ promotional strategy is their online presence and their digital marketing strategy.
Radio and print advertising are effective on fewer and fewer people. TV ads are increasingly likely to be ignored or fast-forwarded through on DVRs. However, an ever-increasing proportion of the population do their research online – whatever they’re looking to buy. Digital marketing strategy is the primary point of access for more and more of the market share.
We offer SEO (search engine optimisation), PPC (pay-per-click – online paid advertising through search engines and social media) and CRO (conversion rate optimisation) services. We can offer these separately or in combination – and each one, as well as its own benefits, works to complement and improve the effectiveness of the others.
We’ll work closely with you to develop a digital marketing strategy built around your goals and budget. Our approach is data-driven, so from the beginning we’ll be using data on your site visitors (and those who see your site in search listings or advertising and choose not to click through) to help steer our strategy and prioritise tasks.
As we continue our work and more data is added, we can revise our strategy and adjust according your specific site. Throughout this process, we keep your company’s goals in mind – the work we do is designed to achieve those goals, and to set our clients up for further success as each goal is reached and a new one is set.
We think of our clients as partners, and some of our most successful clients think of us as a digital marketing department which happens to operate from different premises. Building a close relationship with each client is important to us, so all our clients always know what we’re doing, why, and the results we expect to see from it.
In turn, by working closely with you, we develop a closer understanding of your industry, your target market, and your service offerings – including potential future launches. Incorporating this with our data means that we can continually adjust and improve our strategy, strengthening your bottom line.
Your successes are our successes!
If you’d like to find out more about what we can do for you, why not get in touch? We’ll listen to your perspective, look at the data, and create a proposal tailored exactly to your business.