SEO Training in Edinburgh


novi.digital

SEO Training in Edinburgh

At novi.digital we aim to build a clear picture of how people interact with your business. Being conscious of when people are wanting and not wanting to can help your business grow exponentially. We believe it is key for our clients to understand the theory behind our data-driven approach to SEO. 

This is why we provide a training and consultancy service – for those that not only want to understand innovative and experienced approaches towards SEO, but apply them internally within their own business. SEO can be intimidating at first, containing complex jargon that can feel as though you will never understand it. Making complex terminology simple is something that we do every day in our conversations with clients. By being able to understand the theory behind our adaptive approach to SEO, businesses are able to foresee and keep pace with technological and industry innovation. In short, being aware of professional SEO techniques can keep your company ahead of the curve.

Our Story

As an knowledgeable agency with a people-first approach, we understand how to enthusiastically communicate SEO techniques both to businesses that are new to it, and to those that already advanced but just need further guidance. Since launching in 2009, we have adapted and grown with our clients in an ever-changing industry, something that has been recognised throughout our history.

Having managed over several million in Ad Spend till now and with a national presence, we know that our ability to work with a range of industries and utilise advanced concepts sets us apart from everyone else. At novi.digital, we aim to be the leading data-driven and people-focused specialist digital agency in the UK. To do this, our SEO strategies are always one step ahead of how technology is progressing. Our creation of the WordPress plugin ‘Synonymizer’, for example, is just one way in which we are not only reacting to the changes industry but helping to shape it.

 What will happen on the day?

Once we know your specific requirements, we will create a tailored schedule for the day. The course will be primarily comprised an informative and interactive session ,providing SEO knowledge that ranges in difficulty. We will then schedule a 30-minute chat to follow-up from the event and answer any questions that have come to your mind since.

Do I know enough about SEO to attend?

Our SEO training events in Edinburgh are there for those that are absolute beginners all the way through to those that are already skilled and just would like a refresher course. We also know that different methods work better for different group sizes, this is why we alter our course with this in mind for each event. These training seminars are interactive, allowing attendees to ask questions and work with with one another to improve their website and online campaign performance using Analytics.

What will I learn?

Our courses, although ranging in difficulty, cover the most important areas of SEO:

  • How we produce convincing SEO-friendly content
  • How to use Google Webmaster Tools Search Console 
  • Why personalised SEO can help your business
  • Emerging technical SEO factors
  • Outreach and Digital PR
  • PageRank and Domain Authority
  • How we combine social media, PPC, and SEO
  • Content Quality and Readability
  • Google Trends
  • Common misunderstandings in SEO

What roles does this training course help develop?

Whether you are seeking to develop a broader understanding of SEO for your own in-house SEO or whether you are already working in digital marketing and just want to further hone or refresh your skills, our course will have you covered.  

Get in touch

We know that, through our data-driven approach, you will be able to progressing your SEO knowledge and measure your success and growth in metrics. Through our courses, your business can utilise the experience that we have attained over the last ten years and work to an agency ability.

To find out more about our courses and speak to one of our experienced team, you can contact us.