--- title: "App Campaigns" id: "2732" type: "solutions" slug: "app-campaigns" published_at: "2025-07-15T07:40:43+00:00" modified_at: "2025-07-15T07:40:43+00:00" url: "https://novi.digital/services/app-campaigns/" markdown_url: "https://novi.digital/services/app-campaigns.md" excerpt: "App Campaigns Management Services At Novi Digital, we deliver tailored app campaigns that help businesses scale app installs, boost user engagement, and optimise return on ad spend. Our App PPC services are designed for the Apple App Store and Google..." --- # App Campaigns Management Services At Novi Digital, we deliver tailored app campaigns that help businesses scale app installs, boost user engagement, and optimise return on ad spend. Our App PPC services are designed for the Apple App Store and Google Play, using data-driven methodologies, advanced audience targeting, and continual optimisation to achieve measurable success. Pop in your email address below for your FREE audit! - ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) ## Why Choose Novi Digital for Your App Ads? With over 15 years of digital marketing experience, Novi Digital provides ethical, transparent, and intelligent app advertising solutions. We combine cutting-edge PPC technology with sustainable, human-first strategies to ensure your app reaches its ideal audience, wherever they are. We support clients at every stage, from planning and creative development to campaign deployment and performance optimisation. Our clients benefit from: - Custom strategies based on data, not assumptions - AI-driven automation paired with manual precision - Expert management across Apple Search Ads and Google UAC - Transparent reporting with a clear focus on ROAS - Ethical, scalable campaign solutions [Request a Consultation](https://novi.digital/lets-talk/) ## Book a Consultation ## Platforms We Work With. - ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ![Image](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg)£600/month + VAT ### Apple Ads (App Store Ads) Management Perfect for businesses looking to drive high-quality app downloads and increase visibility on the App Store. - Promote your mobile app to highly relevant users actively searching on the App Store. - Leverage keyword targeting and bid strategy optimisation to boost app installs and engagement. - Utilise audience segmentation to reach new users or re-engage existing ones. - Benefit from expertly crafted ad creatives tailored to drive action. - Track performance and run A/B tests to refine and enhance results. [Get Started](https://app-eu1.hubspot.com/payments/44f7kgVkRG9?referrer=PAYMENT_LINK) ![Image](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg)£600/month + VAT ### Google Play Store Ads Management Ideal for businesses looking to drive app installs and user engagement through Google. - Promote your mobile app to highly relevant audiences. - Harness Google’s AI-powered Universal App Campaigns. - Advertise across Google Search, YouTube, Display, and the Play Store. - Target the right keywords and audiences for Play Store search ads. - Benefit from compelling ad creative development and optimisation. [Get Started](https://app-eu1.hubspot.com/payments/DDWRqSzQWdYH?referrer=PAYMENT_LINK) ## Apple App Campaigns: Targeted Reach on the App Store Our Apple Ads management service helps your app stand out in the App Store by targeting high-intent users who are actively searching for related apps. With granular keyword targeting and audience segmentation, we drive app downloads and engagement at scale. **Features include:** - Strategic campaign architecture and audience planning - Keyword selection and intelligent bid management - Creative development and A/B testing of ad variations - Demographic and behavioural segmentation - Continuous performance monitoring and refinement [Speak to an Apple Ads Specialist](https://novi.digital/lets-talk/) ![Person typing on a white keyboard, wearing a polka dot blouse, focusing on work at a bright desk.](https://novi.digital/wp-content/uploads/2024/10/keyboard.jpg.webp) ## Google App Campaigns: Full-Funnel Visibility with Universal App Campaigns Novi Digital’s **Google Play Ads service** leverages Universal App Campaigns (UAC), enabling automated ad placements across Google Search, YouTube, the Play Store, and the Google Display Network. Google’s machine learning optimises each campaign in real-time to achieve your app growth goals. **Service highlights:** - Cross-platform visibility through AI-powered placements - Smart keyword and audience targeting for the Play Store - Engaging ad creative and adaptive formats - A/B testing and iterative performance optimisation - Detailed analytics with actionable insights [Launch Your Google App Campaign](https://novi.digital/solutions/) ![Image](https://novi.digital/wp-content/uploads/2025/03/PXL_20241128_130507993.RAW-01.COVER_-1024x771.jpg) ## Benefits of Our App PPC Services Our strategic and adaptive approach to **app PPC** delivers results beyond clicks and installs. We align every campaign with your business objectives to ensure scalable growth and measurable impact. - Maximise user acquisition at a lower cost per install - Increase user retention with targeted re-engagement - Tailor creative and messaging to specific demographics - Receive expert support and continuous improvement - Understand what drives results with complete transparency [Optimise Your Campaigns Today](https://novi.digital/lets-talk/) ![Team collaborating on coding project at modern workplace, pointing at computer screen.](https://novi.digital/wp-content/uploads/2024/10/desola-lanre-ologun-IgUR1iX0mqM-unsplash-1-1024x683.jpg) ## Don't just take our word for it > As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. Alex Field, Destination Garden Center > Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart. Michael Dent, PropertyData > With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback. Aidan Sharples, Greenmarket > novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership. Ben Marshall, ClickTech Solutions > The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. Matthew Yeo, Security Direct > Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. David Thompson, Nexus Drinks > Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. Kevin Hakman, TeamworkIQ > 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. Carlos Daly, Trees Understood > Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. James Parry, Parry Welch Lacey LLP > novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ## Frequently Asked Questions Find answers to common queries about our App Campaigns Management services. [I Have Another Question](/lets-talk/) What is an app campaign?An app campaign is a targeted advertising campaign designed to increase visibility, downloads, and engagement for mobile applications, typically across platforms like the Apple App Store and Google Play. What are Universal App Campaigns?Universal App Campaigns (UAC) are Google's automated app promotion campaigns that use machine learning to optimise performance and serve ads across Search, Display, YouTube, and the Play Store. What is the purpose of a campaign?A campaign aims to achieve a specific marketing objective, such as acquiring users, re-engaging existing ones, or increasing app revenue, through strategic planning and targeted advertising. How do Google campaigns work?Google campaigns use machine learning to test various combinations of ad creatives, placements, and audiences to identify the best-performing combinations for maximising results. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. 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