--- title: "Google Ads Audit" id: "3250" type: "solutions" slug: "google-ads-audit" published_at: "2025-11-24T03:15:43+00:00" modified_at: "2025-11-24T03:29:28+00:00" url: "https://novi.digital/services/google-ads-audit/" markdown_url: "https://novi.digital/services/google-ads-audit.md" excerpt: "Google Ads Audit At Novi Digital, our Google Ads audit services provide a detailed analysis of your advertising campaigns to identify performance gaps and inefficiencies. By assessing every aspect of your account, from keyword performance to bidding strategies, we help..." --- # Google Ads Audit At [Novi Digital](https://novi.digital/) , our Google Ads audit services provide a detailed analysis of your advertising campaigns to identify performance gaps and inefficiencies. By assessing every aspect of your account, from keyword performance to bidding strategies, we help ensure your Google Ads campaigns deliver optimal results and maximum ROI. Our audits are ideal for businesses seeking clarity, actionable insights, and strategies to improve their paid search performance. Pop in your email address below for your FREE audit! - ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) ## Why Choose Novi Digital for Your Google Ads Audit? With extensive experience in [digital marketing](https://novi.digital/services/) and certified Google Ads professionals, [Novi Digital](https://novi.digital/) offers precise, data-driven audits that deliver actionable recommendations. Our Google Ads audits focus on: - **Identifying wasted spend:** Pinpointing underperforming ads and budget inefficiencies. - **Keyword performance evaluation:** Assessing which keywords drive conversions and which require optimisation. - **Bidding strategy analysis:** Ensuring your budget is effectively allocated to maximise ROI. - **Ad copy and creative review:** Optimising ads for higher engagement and click-through rates (CTR). - **Account structure assessment:** Organising campaigns and ad groups for better tracking and performance. [Speak to our Experts](https://novi.digital/lets-talk/) ## Book a Consultation ## Platforms We Work With. - ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ## £1500 + VAT / audit Ideal for businesses seeking to optimise paid search campaigns and maximise ROI. [Get Started](https://payments-eu1.hubspot.com/payments/CY796wfvmcQ?referrer=PAYMENT_LINK) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) ## Our Comprehensive Google Ads Audit Service Our Google Ads audit service is designed to give businesses a thorough understanding of their account performance, including areas of improvement. We deliver a clear, actionable Google Ads audit report, highlighting practical steps to optimise campaigns: 1. **Full Account Review** A complete examination of your Google Ads account structure, campaign settings, and targeting parameters. 2. **Keyword and Search Query Analysis** Evaluating which keywords generate value and identifying opportunities for optimisation or negative keyword additions. 3. **Ad Performance Assessment** Analysing ad copy, extensions, and creatives to improve engagement and conversion rates. 4. **Bidding and Budget Review** Assessing your bidding strategy to ensure your spend is efficient and aligned with campaign goals. 5. **Competitor Benchmarking** Comparing your campaigns against industry standards to uncover opportunities for growth. 6. **Comprehensive Audit Report** Delivering a detailed, actionable Google Ads audit report with recommendations to enhance campaign performance. [Optimise Your Campaigns Today](https://novi.digital/lets-talk/) ![Person typing on a white keyboard, wearing a polka dot blouse, focusing on work at a bright desk.](https://novi.digital/wp-content/uploads/2024/10/keyboard.jpg.webp) ## Benefits of a Google Ads Account Audit Conducting a Google Ads audit provides businesses with measurable advantages: - Improved ROI and reduced wasted spend - Clear insight into campaign performance - Optimised keyword targeting and bidding strategies - Enhanced ad copy and landing page effectiveness - Actionable strategies to outperform competitors [Request a Consultation](https://novi.digital/solutions/) ![Image](https://novi.digital/wp-content/uploads/2025/03/PXL_20241128_130507993.RAW-01.COVER_-1024x771.jpg) ## How a Google Ads Audit Can Transform Your Campaigns A thorough Google Ads audit not only identifies problems but also reveals untapped opportunities to grow your campaigns. By understanding your account in detail, you can: - Reallocate budget to high-performing campaigns - Optimise underperforming ads to boost CTR - Target the right audience more effectively - Adjust bidding strategies for cost efficiency - Gain a competitive advantage in your market This approach ensures every pound you invest in Google Ads works harder and smarter for your business. Partner with Novi Digital to audit your Google Ads account and unlock the full potential of your campaigns. [Request a Consultation](https://novi.digital/lets-talk/) ![Team collaborating on coding project at modern workplace, pointing at computer screen.](https://novi.digital/wp-content/uploads/2024/10/desola-lanre-ologun-IgUR1iX0mqM-unsplash-1-1024x683.jpg) ## Don't just take our word for it > As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. Alex Field, Destination Garden Center > Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart. Michael Dent, PropertyData > With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback. Aidan Sharples, Greenmarket > novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership. Ben Marshall, ClickTech Solutions > The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. Matthew Yeo, Security Direct > Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. David Thompson, Nexus Drinks > Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. Kevin Hakman, TeamworkIQ > 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. Carlos Daly, Trees Understood > Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. James Parry, Parry Welch Lacey LLP > novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ## Frequently Asked Questions Find answers to common queries about our Google Ads Audit service. [I Have Another Question](/lets-talk/) What is a Google Ads audit?A Google Ads audit is a comprehensive review of your account to identify inefficiencies, optimise campaigns, and improve ROI. How can a Google Ads audit identify wasted ad spend?A thorough audit reviews all campaigns, keywords, and bidding strategies to pinpoint ads that aren’t converting, underperforming keywords, and overspending areas. This ensures every pound invested is working efficiently. Will a Google Ads account audit improve my ad targeting?Yes. By analysing audience segments, demographics, and search behaviour, we can optimise targeting to reach the right customers at the right time, increasing click-through rates and conversions. Can an audit help me improve my Quality Score and lower CPC?Absolutely. By reviewing keyword relevance, ad copy, and landing page performance, a Google Ads audit identifies opportunities to improve Quality Score, which can directly reduce cost-per-click (CPC) and increase ROI. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. 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