--- title: "Microsoft Ads Performance Max (PMAX) Management Services" id: "2790" type: "solutions" slug: "microsoft-ads-performance-max-management" published_at: "2025-07-28T07:47:52+00:00" modified_at: "2025-07-28T07:47:52+00:00" url: "https://novi.digital/services/microsoft-ads-performance-max-management/" markdown_url: "https://novi.digital/services/microsoft-ads-performance-max-management.md" --- # Microsoft Ads Performance Max (PMAX) Management Services At Novi Digital, we provide expert **Microsoft Ads Performance Max (PMAX) management services** tailored to help your business reach new heights through intelligent, data-driven automation. Our approach ensures your ads appear across Microsoft’s extensive network, including Search, Display, Audience Network, and Native Ads, targeting the most relevant users at precisely the right moment. Pop in your email address below for your FREE audit! - ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) ## Why Choose Novi Digital for Microsoft Ads Performance Max (PMAX) Management? With over 15 years’ experience in digital advertising and a reputation for ethical, transparent marketing, Novi Digital is a trusted partner for businesses seeking results-driven campaign performance. Our Microsoft Ads Performance Max (PMAX) management service combines expert oversight with smart automation, ensuring your campaigns evolve with your audience. Our approach is focused on long-term value and includes: - End-to-end campaign management across Microsoft platforms - AI-led budget and bid optimisation - Bespoke ad creative tailored to each channel - Deep audience insights to improve targeting accuracy - Transparent performance reporting and analysis We operate as an extension of your in-house team, aligning our strategies with your objectives to maximise performance and efficiency. [Speak to Our Experts](https://novi.digital/lets-talk/) ## Book a Consultation ## Platforms We Work With. - ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ## £1,500.00/month + VAT Ideal for eCommerce businesses looking to boost visibility and drive high-intent sales. [Get Started](https://app-eu1.hubspot.com/payments/NDpFwysFswbM?referrer=PAYMENT_LINK) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) ## Our Microsoft Ads Performance Max (PMAX) Management Service Includes: Our comprehensive service offering is tailored to each client’s goals, industry, and budget. Key features include: 1. **Campaign Strategy Development** Building a campaign framework that reflects your brand objectives and growth targets, underpinned by robust research and planning. 2. **Automated Bid Optimisation** Leveraging AI-powered bidding strategies to ensure maximum efficiency and better use of your budget. 3. **Cross-Platform Ad Creation** Designing compelling ad creatives suited to Microsoft’s network of platforms, including Display and Native Ads. 4. **Audience Signal Refinement** Using first-party and intent-based data to reach users most likely to convert, enhancing your targeting precision. 5. **Budget Allocation and Channel Prioritisation** Dynamically distributing budget across channels for optimal results using machine learning and performance metrics. 6. **Conversion Tracking and Reporting** Implementing accurate tracking systems to measure ROI, report conversions, and offer real-time data insights. 7. **Ongoing Optimisation** Continuously refining campaigns based on performance, audience behaviour, and emerging trends to drive sustained growth. [Optimise Your Campaigns Today](https://novi.digital/lets-talk/) ![Person typing on a white keyboard, wearing a polka dot blouse, focusing on work at a bright desk.](https://novi.digital/wp-content/uploads/2024/10/keyboard.jpg.webp) ## Partner with Novi Digital for Smarter Campaigns Choosing Novi Digital means partnering with a digital marketing consultancy that values data-driven decision-making, sustainability, and ethical practice. Our Microsoft Ads PMAX specialists are committed to delivering consistent, measurable improvements to your advertising performance. Whether you’re looking to scale up your existing activity or launch a new campaign, we’ll guide you every step of the way. [Request a Consultation](https://novi.digital/solutions/) ![Image](https://novi.digital/wp-content/uploads/2025/03/PXL_20241128_130507993.RAW-01.COVER_-1024x771.jpg) ## Ready to Maximise Your Microsoft Ads Campaigns? Let Novi Digital help you unlock the full potential of your advertising through expert Microsoft Ads Performance Max (PMAX) management. Contact us today for a tailored consultation and discover how automation, strategy, and insight can drive your growth. [Get Started Today](https://novi.digital/lets-talk/) ![Team collaborating on coding project at modern workplace, pointing at computer screen.](https://novi.digital/wp-content/uploads/2024/10/desola-lanre-ologun-IgUR1iX0mqM-unsplash-1-1024x683.jpg) ## Don't just take our word for it > As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. Alex Field, Destination Garden Center > Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart. Michael Dent, PropertyData > With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback. Aidan Sharples, Greenmarket > novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership. Ben Marshall, ClickTech Solutions > The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. Matthew Yeo, Security Direct > Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. David Thompson, Nexus Drinks > Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. Kevin Hakman, TeamworkIQ > 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. Carlos Daly, Trees Understood > Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. James Parry, Parry Welch Lacey LLP > novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ## Frequently Asked Questions Find answers to common queries about our Microsoft Ads Performance Max (PMAX) Management Services. [I Have Another Question](/lets-talk/) Does Microsoft Ads have PMax?Yes, Microsoft has introduced its version of Performance Max (PMAX) to help advertisers utilise AI and automation across its full advertising network for better performance outcomes. What is Performance Max (PMAX)?Performance Max is a campaign type that uses AI to automatically optimise ads across various Microsoft properties, including Search, Display, and Native Ads, based on real-time performance data. What platforms are PMax campaigns shown on?Microsoft Ads PMAX campaigns run across Search, Display Network, Microsoft Audience Network, and Native Ads, enabling broader reach with unified campaign management. Is Microsoft Ads worth it?Absolutely. Microsoft Ads often offer lower CPC rates than competitors, with access to unique audiences through Bing and its partner networks, making it a valuable addition to your digital strategy. Is PMax a smart campaign?PMAX is more advanced than traditional smart campaigns. It combines AI with audience signals, real-time bidding, and cross-platform automation to deliver improved conversion rates. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. 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