--- title: "Microsoft Ads Shopping Management Services" id: "2802" type: "solutions" slug: "microsoft-ads-shopping-management-services" published_at: "2025-07-28T08:14:04+00:00" modified_at: "2025-07-28T08:14:04+00:00" url: "https://novi.digital/services/microsoft-ads-shopping-management-services/" markdown_url: "https://novi.digital/services/microsoft-ads-shopping-management-services.md" excerpt: "Microsoft Ads Shopping Management Services At Novi Digital, we specialise in delivering tailored Microsoft Ads Shopping management services designed to elevate your eCommerce brand across the Microsoft Search Network. Whether you’re selling fashion, electronics, homeware or specialist goods, our team..." --- # Microsoft Ads Shopping Management Services At Novi Digital, we specialise in delivering tailored Microsoft Ads Shopping management services designed to elevate your eCommerce brand across the Microsoft Search Network. Whether you're selling fashion, electronics, homeware or specialist goods, our team ensures your product listings are optimised, visible, and primed to convert, across platforms such as Bing, Yahoo, and AOL. Pop in your email address below for your FREE audit! - ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash-1024x729.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash-1024x683.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) - ![Image](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2-1024x683.jpg) ## Why Choose Novi Digital for Microsoft Ads Shopping Management? With over 15 years of PPC and data-driven digital marketing expertise, Novi Digital brings a uniquely strategic and analytical approach to Microsoft Ads Shopping campaigns. We focus on maximising return on ad spend (ROAS) through ethical, sustainable practices and continuous optimisation. When you work with us, you benefit from: - Product feed optimisation for maximum visibility and relevance - Seamless setup and troubleshooting of Microsoft Merchant Center - Data-led Smart Shopping and Performance Max campaign management - Intelligent bid strategy and budget allocation - In-depth audience segmentation and dynamic remarketing - Transparent reporting with measurable, actionable insights Whether you're launching your first Microsoft Shopping campaign or looking to scale your results, we build strategies that grow with you. [Request a Consultation](https://novi.digital/lets-talk/) ## Book a Consultation ## Platforms We Work With. - ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-300x169.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-300x78.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo-300x113.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo-300x150.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-300x157.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-300x169.png) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-300x121.jpg) - ![Image](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ## £1,500.00/month + VAT Ideal for eCommerce businesses looking to boost visibility and drive high-intent sales. [Get Started](https://app-eu1.hubspot.com/payments/NDpFwysFswbM?referrer=PAYMENT_LINK) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) ## Our Microsoft Ads Shopping Management Services Our **Microsoft Ads Shopping management services** cover every element of successful eCommerce advertising. We tailor each campaign to your unique goals, audience, and product range, ensuring the right shoppers find your products at the right time. 1. **Product Feed Creation and Optimisation** We audit, structure, and enhance your product data feed to ensure alignment with Microsoft’s best practices. This increases ad relevance and drives more qualified traffic. 2. **Merchant Center Setup and Support** Our team handles everything from account creation to troubleshooting issues, ensuring your product listings are live, compliant, and optimised for performance. 3. **Campaign Structuring and Strategy** We design campaign structures tailored to your inventory size and business model, including Smart Shopping, standard Shopping, and Performance Max campaigns. 4. **Advanced Bid and Budget Management** Using historical data and machine learning, we allocate budgets and set bids that maximise exposure while prioritising profitability. 5. **Audience Targeting and Remarketing** By segmenting your audience and implementing effective remarketing tactics, we help recapture interest and encourage return visits. 6. **Conversion Tracking and Reporting** We track key performance metrics, including conversions, cost-per-click, and revenue, to provide full visibility into campaign effectiveness. [Speak to Our Experts](https://novi.digital/lets-talk/) ![Person typing on a white keyboard, wearing a polka dot blouse, focusing on work at a bright desk.](https://novi.digital/wp-content/uploads/2024/10/keyboard.jpg.webp) ## Is Microsoft Ads Shopping Right for Your Business? Microsoft Shopping campaigns offer significant opportunities, particularly for businesses looking to diversify beyond Google and tap into untapped audiences. With typically lower CPCs and high commercial intent, Microsoft Ads can deliver exceptional ROI when managed strategically. We work with a wide range of eCommerce businesses, from start-ups to enterprise retailers, providing a bespoke approach that adapts to your evolving needs. [Get Started with a Consultation](https://novi.digital/lets-talk/) ![Image](https://novi.digital/wp-content/uploads/2025/03/PXL_20241128_130507993.RAW-01.COVER_-1024x771.jpg) ## Get Started with Novi Digital Today Maximise your online retail performance with expertly managed **Microsoft Ads Shopping campaigns** from Novi Digital. From strategic planning to ongoing optimisation, we provide the tools and insights you need to increase sales, improve ROI, and scale your eCommerce success. Partner with Novi Digital for a smarter, more streamlined approach to PPC advertising – powered by automation, refined by strategy. [Speak to Our Team](https://novi.digital/lets-talk/) ![Team collaborating on coding project at modern workplace, pointing at computer screen.](https://novi.digital/wp-content/uploads/2024/10/desola-lanre-ologun-IgUR1iX0mqM-unsplash-1-1024x683.jpg) ## Don't just take our word for it > As a result of collaboration with novi.digital, the company's conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. Alex Field, Destination Garden Center > Both new and updated campaigns improved results while cutting costs per conversion. novi.digital's capable project management, efficient workflow, and deep knowledge of PPC set them apart. Michael Dent, PropertyData > With the help of novi.digital, the client's ROAS increased from three times to 13 times in just six months. The team understood the client's business model and went above and beyond to help achieve the client's goals. Moreover, they were communicative and responsive to the client's feedback. Aidan Sharples, Greenmarket > novi.digital has provided insightful feedback regularly and grown the client's accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they're proactive, detail-oriented, and good at listening, which facilitates a successful partnership. Ben Marshall, ClickTech Solutions > The most important KPI--quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. Matthew Yeo, Security Direct > Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. David Thompson, Nexus Drinks > Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. Kevin Hakman, TeamworkIQ > 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. Carlos Daly, Trees Understood > Web-based referrals have increased by 50%, and Novi.digital's tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. James Parry, Parry Welch Lacey LLP > novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ## Frequently Asked Questions Find answers to common queries about our Google Ads Performance Max (PMAX) Management Services. [I Have Another Question](/lets-talk/) Is Microsoft Ads better than Google Ads?While Google Ads reaches a broader audience, Microsoft Ads often delivers better ROI due to lower competition and CPC. It’s ideal for reaching professional or older demographics who predominantly use Bing-powered search engines. What do Microsoft Ads do?Microsoft Ads allow businesses to display paid advertisements across the Microsoft Search Network. With Shopping campaigns, product listings appear in search results, helping users discover and purchase your products directly. What is Microsoft PPC?Microsoft PPC (pay-per-click) is a form of online advertising where advertisers pay each time someone clicks their ad. It includes Shopping ads, search ads, and audience-targeted display ads. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. 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