--- title: "Microsoft Ads Training" id: "3299" type: "solutions" slug: "microsoft-ads-training" published_at: "2026-01-26T02:52:17+00:00" modified_at: "2026-01-26T03:00:20+00:00" url: "https://novi.digital/services/microsoft-ads-training/" markdown_url: "https://novi.digital/services/microsoft-ads-training.md" excerpt: "Microsoft Ads Training At Novi Digital, we provide specialised Microsoft Ads Training courses designed to equip marketing professionals and businesses with the skills to harness the power of Microsoft Advertising. Our expert-led training programmes enable you to confidently create, manage,..." --- # Microsoft Ads Training At Novi Digital, we provide specialised Microsoft Ads Training courses designed to equip marketing professionals and businesses with the skills to harness the power of Microsoft Advertising. Our expert-led training programmes enable you to confidently create, manage, and optimise Microsoft Ads campaigns that deliver measurable results and maximise your advertising budget. ##### Pop in your email address below for your FREE audit! ![Four friends enjoying drinks and laughing in front of a colorful mural on a sunny day.](https://novi.digital/wp-content/uploads/2024/09/elevate-nYgy58eb9aw-unsplash.jpg) ![Business professionals engaged in a discussion at a conference table labeled ISHII, notebooks and pens in use.](https://novi.digital/wp-content/uploads/2024/09/evangeline-shaw-xRlI-L-kvrw-unsplash.jpg) ![Rectangle 15570](https://novi.digital/wp-content/uploads/2024/09/Rectangle-15570.jpg) ![Group of young adults collaborating happily in a cafe, using laptops and a tablet, enjoying coffee.](https://novi.digital/wp-content/uploads/2024/09/brooke-cagle-uHVRvDr7pg-unsplash-2.jpg) ## Why Choose Novi Digital for Microsoft Ads Training? With over 15 years of digital marketing expertise, Novi Digital offers unrivalled experience in pay-per-click advertising education. Our Microsoft Ads Training is crafted for those who want to gain practical knowledge, certification readiness, and advanced campaign optimisation techniques. We focus on actionable strategies that drive real business growth through: - Hands-on training with live campaign examples - Step-by-step guidance on Microsoft Ads platform features - Best practices for targeting, bidding, and budget management - Insights into campaign analytics and performance optimisation - Preparation for Microsoft Ads certification exams [Request a Consultation](https://novi.digital/lets-talk/) ### Book a Consultation ## Platforms We Work With. ![ClickUp logo with colorful upward arrow icon and bold black text on a white background.](https://novi.digital/wp-content/uploads/2025/03/ClickUp-Logo-1024x576.jpg) ![HubSpot logo featuring blue text and an orange design element resembling network connections.](https://novi.digital/wp-content/uploads/2025/03/HubSpot-Logo-1024x576.png) ![Databox logo featuring a blue hexagon with a white bar chart, next to the brand name in bold black letters.](https://novi.digital/wp-content/uploads/2025/03/databox-logo-freelogovectors.net_-1024x267.png) ![Premier Google Partner logo, indicating certified expertise and partnership with Google for advertising and marketing solutions.](https://novi.digital/wp-content/uploads/2025/03/Google-Premier-Logo.jpg) ![Slack logo with colorful speech bubble icon on left and bold black text on right, symbolizing team communication.](https://novi.digital/wp-content/uploads/2025/03/Slack-Logo-1024x576.png) ![Shopify logo with a green shopping bag icon, symbolizing e-commerce and online retail solutions.](https://novi.digital/wp-content/uploads/2025/03/Shopify-Logo.jpg) ![Blue triangular logo of Microsoft Clarity, a website analytics tool.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Clarity-Logo.jpg) ![Google Analytics 4 logo featuring orange and yellow bar chart icon.](https://novi.digital/wp-content/uploads/2025/03/GA4-Logo-1024x535.png) ![LinkedIn Ads logo featuring distinctive blue in icon, used for professional networking and advertising solutions.](https://novi.digital/wp-content/uploads/2025/03/LinkedIn-Ads-Logo.webp) ![Meta logo with a blue infinity symbol and the word Meta in black font, representing the company's branding.](https://novi.digital/wp-content/uploads/2025/03/Meta-Ads-Logo-1024x576.png) ![Microsoft Advertising logo with colorful window icon, emphasizing digital marketing services.](https://novi.digital/wp-content/uploads/2025/03/Microsoft-Ads-Logo-1024x412.jpg) ![Google Ads logo featuring a stylized letter A with blue, yellow, and green elements.](https://novi.digital/wp-content/uploads/2025/03/Google-Ads-Logo.jpg) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) £350 + VAT ### Microsoft Clarity Training Session (1 Hour) Ideal for businesses seeking to unlock the full potential of behavioural analytics. - Gain a deeper understanding of user behaviour through session recordings and heatmaps. - Identify friction points in user journeys and reduce bounce rates. - Implement data-led CRO strategies to improve conversions. - Integrate Clarity with Google Analytics, Tag Manager, and your CRM. - Ensure compliance with GDPR and other data protection regulations. [Get Started](https://app-eu1.hubspot.com/payments/HVxGWZ4Jhxs2?referrer=PAYMENT_LINK) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) £750 + VAT ### Microsoft Clarity Training Session (Half Day) Perfect for teams looking to build in-depth knowledge of behavioural analytics and user experience optimisation. - Develop confidence in navigating the Microsoft Clarity dashboard and interpreting key data. - Uncover user journey bottlenecks through behavioural funnel analysis. - Leverage Clarity insights to inform A/B testing and UX improvements. - Enhance collaboration by aligning marketing, UX, and product teams. - Ensure privacy compliance while collecting actionable behavioural data. [Get Started](https://app-eu1.hubspot.com/payments/rfr26nVTscKtJ?referrer=PAYMENT_LINK) ![Group 16438](https://novi.digital/wp-content/uploads/2024/09/Group-16438.svg) £1,500 + VAT ### Microsoft Clarity Training Session (Full Day) Ideal for businesses seeking a comprehensive, hands-on approach to behavioural analytics and conversion optimisation. - Master Microsoft Clarity’s full suite of features including session recordings, heatmaps, and click tracking. - Build and analyse behavioural funnels to identify drop-off points and improve UX. - Integrate Clarity seamlessly with your existing analytics and marketing tools. - Receive tailored recommendations and implement data-led testing strategies. - Empower your team with the skills to drive ongoing digital performance improvements. [Get Started](https://app-eu1.hubspot.com/payments/97J7RpSG?referrer=PAYMENT_LINK) ![Person typing on a white keyboard, wearing a polka dot blouse, focusing on work at a bright desk.](https://novi.digital/wp-content/uploads/2024/10/keyboard.jpg.webp) ### How Microsoft Ads Training Can Transform Your Business Investing in professional Microsoft Ads Training helps your team develop skills that translate directly into increased online visibility, higher quality leads, and better return on ad spend (ROAS). With Novi Digital, you’ll benefit from: - Increased confidence in managing complex ad campaigns - Enhanced targeting to reach the right audience segments - Improved ad copy and creative optimisation - Greater budget control and spending efficiency - Actionable analytics to refine ongoing strategies [Get Started with Training](https://novi.digital/lets-talk/) ### Our Microsoft Ads Training Courses Our training courses are tailored to different skill levels, from beginners to advanced marketers. Whether you want to launch your first campaign or enhance an existing one, our structured modules cover everything you need to succeed with Microsoft Advertising: 1. Microsoft Ads Fundamentals Learn the basics of the Microsoft Ads platform, including account setup, campaign creation, and key terminology. This course is perfect for those new to PPC advertising or transitioning from other platforms. 1. Campaign Strategy & Optimisation Discover how to develop data-driven campaigns, select keywords, set budgets, and optimise bids for maximum ROI. This course includes techniques for A/B testing and conversion tracking. 1. Advanced Microsoft Ads Techniques Explore advanced targeting options, remarketing, automation features, and integration with Microsoft Audience Network. Ideal for experienced marketers seeking to elevate their campaigns. 1. Microsoft Ads Certification Preparation Prepare thoroughly for the official Microsoft Advertising certification exams with practice tests, expert tips, and in-depth topic reviews. [Speak to Our Training Experts](https://novi.digital/lets-talk/) ![Image](https://novi.digital/wp-content/uploads/2025/03/PXL_20241128_130507993.RAW-01.COVER_-1024x771.jpg) ![Team collaborating on coding project at modern workplace, pointing at computer screen.](https://novi.digital/wp-content/uploads/2024/10/desola-lanre-ologun-IgUR1iX0mqM-unsplash-1-1024x683.jpg) ### Become confident with Microsoft Ads. Elevate your advertising capabilities with Microsoft Ads Training from Novi Digita, your trusted partner for expert PPC education. Contact us today to discuss your training needs and start your journey to becoming a Microsoft Ads pro. [Get in Touch](https://novi.digital/lets-talk/) ## Don't just take our word for it ″ As a result of collaboration with novi.digital, the company’s conversion rate, user acquisition, direct sales, and SERP position for several keywords improved. A responsive, accessible, and hands-on partner, they constantly coordinated the project updates, performance, ideas, and disruptions. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Alex Field, Destination Garden Center ″ Both new and updated campaigns improved results while cutting costs per conversion. novi.digital’s capable project management, efficient workflow, and deep knowledge of PPC set them apart. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Michael Dent, PropertyData ″ With the help of novi.digital, the client’s ROAS increased from three times to 13 times in just six months. The team understood the client’s business model and went above and beyond to help achieve the client’s goals. Moreover, they were communicative and responsive to the client’s feedback. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Aidan Sharples, Greenmarket ″ novi.digital has provided insightful feedback regularly and grown the client’s accounts and marketing activity. Their team delivers on time and is always prompt and professional. Moreover, they’re proactive, detail-oriented, and good at listening, which facilitates a successful partnership. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Ben Marshall, ClickTech Solutions ″ The most important KPI–quantity and quality of inquiries have increased. In contrast to a big agency, Novi.digital provides a personal touch. It’s always clear who is responsible for what initiative, making communication seamless and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Matthew Yeo, Security Direct ″ Novi.digital has accomplished the main objective of getting the keywords on the first page. Although they could follow through better on some action points, the partnership remains strong particularly because of their honesty and transparency. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) David Thompson, Nexus Drinks ″ Due to their small size, novi became a true partner that focused on obtaining the best results possible. Their work identified keywords that performed at double or even triple the industry average. Although the project manager changed halfway through, the workflow remained consistent and efficient. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Kevin Hakman, TeamworkIQ ″ 90% of new clients are online referrals. Novi.digital assigned a project manager, which has made communication efficient and easy. Their sub-contracted content writing is not as professional as it could be, but novi.digital is an honest and reliable provider that consistently provides good value. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Carlos Daly, Trees Understood ″ Web-based referrals have increased by 50%, and Novi.digital’s tactics have driven business from the target geographic areas. The partnership has been highly successful given their commitment to transparency and metrics-driven approach. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) James Parry, Parry Welch Lacey LLP ″ novi.digital’s strategies improved keyword rankings and optimised PPC efforts by lowering costs while maintaining stable results. With responsive communication and a professional work ethic, the team continues to provide valuable input and guidance. ![Image](https://novi.digital/wp-content/uploads/2024/09/Polygon-6.svg) Stephen Ward, Businessgiftuk.com [View all testimonials](https://novi.digital/testimonials/) ### Frequently Asked Questions Find answers to common queries about our Microsoft Ads Training courses. [I Have Another Question](/lets-talk/) How do I start with Microsoft Ads? Create a Microsoft Ads account, set your campaign goals, and choose appropriate keywords. Our training courses guide you through every step in detail. How do I create my first Microsoft Ads campaign? Start with clear objectives, select the campaign type, define your target audience, set a budget, choose keywords, and craft compelling ad copy. Our courses cover this comprehensively. How do I set a budget for my Microsoft Ads campaigns? Budgets should align with your marketing goals and expected ROI. Our training teaches budget allocation strategies and bid management to optimise spending. What targeting options are available in Microsoft Ads? Targeting options include location, device, time of day, demographics, LinkedIn profile targeting, and audience remarketing. ## Latest News & Insights Our blog features the latest insights and practical advice on digital marketing, ensuring you’re always informed and prepared. Dive deeper into our methodology to see how we consistently achieve success. [View all](/insights/) PPC & Paid Media #### B2B PPC Strategy: How to Generate Better Leads with Google Ads For many B2B organisations, Google Ads can be one of the most effective channels for... [Read more: B2B PPC Strategy: How to Generate Better Leads with Google Ads](https://novi.digital/b2b-ppc-strategy-how-to-generate-better-leads-with-google-ads/) Agency Updates & Thought Leadership #### When Should You Worry That Your Marketing Manager Is Taking On Too Much? 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