The way we use technology and the internet is evolving. More and more people are using their mobile devices for web browsing. You are probably already aware of this. So, the importance of mobile optimisation is more important than ever!
Here at novi.digital, we believe optimising mobile SEO is crucial to success. Search Engine Optimisation is one of several ways to strengthen your mobile website’s online presence. The way we browse on the internet is rapidly changing, and we want to help your business keep up to date. It is no longer enough to only have a mobile website and desktop site. We want to help you create responsive websites for the future. Ignoring this vital trend would be a huge mistake.
We are mobile-centric here at novi.digital. We test our client’s website performance on mobile websites first. Too often businesses check their desktop site first, but we are looking towards the future!
Research shows that 40% of mobile users will leave a non-mobile friendly site in favour of a site that is mobile friendly. This means that without a mobile-friendly site you could be losing potential customers. As the number of mobile users, in comparison to desktop users, begins to grow this becomes a problem. Without a mobile optimised site, you could be missing out on potential customers!
Most users who search for services on mobile will have acted as a result of that search within an hour. Whether it’s through direct conversions or the more common multi-platform usage of searching on mobile and buying on a desktop. Your site could be missing out on most of the online traffic if not optimised for mobile use.
novi.digital has been observing this upward trend for some time now, so we already have years of mobile website and SEO experience. We have a clear focus on increasing the conversion rates that mobile sites provide. Mobile first design has become a lucrative source of revenue for our clients.
We have a lot of specific techniques to help your business make the best use of its mobile website. Including increased functionality, readability and enhanced call to actions. Our content creation for mobile sites is also aimed towards increasing conversions and usability. We focus on encouraging positive customer engagement to make the most of your website. We even have specific techniques for mobile PPC. Mobile-focused PPC campaigns can help optimise your paid online advertising. This will attract and convert more mobile users.
If these statistics still haven’t convinced you, or you would simply like to find out more, please get in touch with one of our expert team members. Either email us at [email protected] or call us on 01524 510 570.