Imagine, just for a moment, that you hired an advertising agency to put out a mailshot promoting your products. Things seem to be going smoothly until, when you receive your copy, you discover they’ve put their emphasis on the products where you have the lowest margins.
Would you be happy?
The answer is that you might – if those products functioned as loss leaders. In that case, this would be a great way to bring people into your store to be upsold. If they don’t fill that purpose, this is a missed opportunity to have sent a mailer focused on better selling or more profitable products.
novi.digital is a data-driven digital marketing agency because we know how important measuring and utilising data is to a business. We constantly evaluate and re-evaluate the work we’re doing for our clients – be it SEO, PPC, or CRO, constantly utilising new data as it flows in.
However, there’s some data we can’t pull from your Google Search Console or AdWords. That data concerns your margins and products if you’re in ecommerce or your lead quality and margins if you are lead-focused,
We work as closely with our clients as possible – we like to think of ourselves as an extra department for our clients, and we enjoy contributing to their successes just as much as they do.
A large proportion of our success lies in making sure that we have access to the data we need to do the best job possible for you. We might be checking your best-selling products, preparing to promote an upcoming sale, or ensuring that the leads we provide convert to high quality sales.
Having this information allows us to fine-tune the work we do, making sure you get more value from every action.
We can adjust the way PPC bids operate to focus on times of day where you see a higher conversion or better quality of lead. If you compare in-store sales to online sales, we can identify which products should be doing better online and aren’t well served. With that done, we can find out what’s missing and improve that aspect of your business.
Data security is very important to us, and that includes all data provided to us by our clients. We understand the concerns that many have, and we will work with you to demonstrate your information is in safe hands, stored under stringent data policies.
For more information or to have your questions answered please get in touch and we’ll be happy to help.