Shopify is a subscription-based service that allows anyone, anywhere in the world, to create an online store to sell their products. Of course, this means that people have flocked to the software, which currently has over a million users. If you are drawn towards Shopify’s flexibility, you are not alone. But you will need to consider Shopify SEO management.
However, this oversaturation of the market can cause some significant issues for the growth and sustainability of your business. In order to do well in this market, you will need to set yourself apart from the pack, and one of the best tools to do this is through the effective use of SEO. novi.digital can help you to develop your company’s SEO and get you in a position where you can stand out from the crowd. 20% of all eCommerce goes through the Shopify platform, so there is plenty of potential for your company to grow if you can separate yourself from your competition.
Shopify is currently used in over 174 countries and is available in 50 languages, making it ideal for businesses who want to expand their customer base globally. Shopify is packed with unique features that make it stand out against other eCommerce platforms, for example, Shopify allows businesses to upload unlimited products, so there is no limit on the number of products you can sell in your store, has built-in software for fraud analysis and offers content management tools which can help with SEO.
1. Create an account
The first step to using Shopify eCommerce software is creating an account. Simply input your business email, company name and create a secure password.
2. Customise your store
Once you have successfully made an account, you will be taken to your store admin page and will be able to begin customising your store. For example, you can begin adding shipping details or connect to payment gateways.
3. Choose a theme
Shopify has 1000s of sleek and modern themes to choose from, meaning choosing the right theme to suit your business aesthetic is easy.
4. Upload products
Once you are happy with the theme of your platform and have connected payments and shipping information, it is time to upload your products.
5. Go live
You are ready to go live with your site!
Shopify is eCommerce software that is credited for being straightforward to use. Its target market, therefore, is anyone who wishes to start selling products/services online.
There are a few components that can help your Search Engine Optimisation in relation to a Shopify store. You will need to work on every single one of them if you want your store to stand out, although some of them can not be forced and are just a matter of time. Some of the bigger factors include:
– The number of natural links pointing to your website. This does not include links from social media accounts or paid links through advertisers, so your store getting reviews may be a factor in improving this metric.
– The authority of your site based on engagement. The more people that visit it, the more likely Google and Bing are to drive potential viewers towards your Shopify store.
– The age of your domain name. There is no way of artificially improving this metric, it is a matter of waiting for the time to tick up and your domain to become more consistent.
– The structure of your site, and ensuring that content is optimised for search engines. This is where you can make the biggest difference to your SEO, and really set your store apart from the crowd.
Whilst the age and engagement of your store are important, the initial boost to your SEO has to come from optimising content. In a Shopify store, this means specifically mentioning the category of products you sell, alongside significant keywords. For example, if you sell shoes, you may want to go into further detail, mentioning specifics such as platforms or high heels. These will allow you to be visible for a wider range of search queries.
One of the major factors in your SEO is the homepage. After all, on Shopify’s Basic plan, this is the only page that is accessible from search engines such as Google. The best thing you can do to ensure your homepage, and in fact all of the pages following this, have the best chance of thriving is to have a standard and easily readable URL, whilst avoiding the use of iframes.
It will also help both your homepage and the rest of your site to have simple navigation. If people are able to go from page to page without having to try and work out where it is they are going, you will see increased traffic and your Shopify SEO will rise. This is especially the case on Shopify, as a complex site that’s hard to navigate may lead to a lower conversion rate, which can harm your search engine rankings. Although a complicated site may seem interesting and a fun challenge, getting the basics right can be more important for boosting your business on Shopify.
Using keywords might seem like one of the more difficult aspects of your SEO. You might not know exactly where to use specific keywords, and even if you know where to use them, you could be at risk of keyword stuffing. Getting your Shopify SEO right is vital, and keeping these main keyword locations in mind is important for getting your site higher in the search rankings.
– Page Titles: If a customer sees the keyword they have searched for in the title of a page, they are far more likely to click on it due to the certainty that they have found what they are looking for.
– Meta descriptions: This is the text that goes under the page title on a search result and can improve your ranking as another opportunity for search engines to flag a keyword.
– ALT tags: This is the alternative text you can see instead of an image in the case of a picture not loading, and is often an invisible opportunity to use keywords.
– The body text: Using keywords in the body of your text is important, and can assure search engines that your site is what it says it is. Be concise, and aim for every page to have at least 250 words of text.
In the specific case of Shopify, your product listings should contain keywords where possible, as this can drive search engine traffic to your site. Whilst these can be extremely limited bodies of text, ensuring that your copy is as precise as can be in regards to keywords will draw in the customers you need.
If you are using a non-Basic Shopify plan, other pages on your site can be found through search engines. This means that there are more advantages to be found with your Shopify SEO, including the potential to use category pages as landing pages.
By using the pages for a category of products as a landing page, you can welcome people onto your site, making it easier for them to directly visit your category pages from the search engine. After all, with more than 44 million people buying from Shopify merchants every year, you have plenty of people to welcome. This will make site navigation easier, and can often help several of your pages to appear on customer searches. Having a larger presence with several pages can be a huge benefit when it comes to gaining customers, which can be more easily achieved by making every page on your store as optimised as possible.
Here at novi, we are experts in using SEO. Whether it is WordPress, Magento or Shopify SEO, we have a wealth of experience in working with search engine optimisation for a range of platforms.
Our team can take a look at your Shopify store and establish exactly how your SEO is working up to that point, offering a report of exactly what your SEO is doing for you and where you can potentially improve.
In addition to providing reports on your SEO, we can offer consultations if you have any queries. The novi team are always happy to help and support our clients, and we also offer training plans so your team can build up effective SEO independently in the long run.
You can complete our contact form at the bottom of the page, give us a call on 03330 904442 or email the team at [email protected], and we will get back to you to start your shop’s SEO journey.