Google Shopping Management Services


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In order to get the best results for your e-commerce business, Google Shopping should factor into your digital marketing strategy. Google Shopping offers high conversation rate opportunities for e-commerce businesses looking to display their products.  As a data-driven and psychology-focused PPC agency, we offer Google Shopping management services that can help you refine your e-commerce approach. Our aim is to become the UK’s leading data-driven and psychology-focused B2B PPC and SEO agency. As an agency with Google premier partner status, we understand what drives results.

What is Google Shopping?

Google Shopping acts as an advertising platform that lets you place your products in front of shoppers who are ready to purchase them.

Google Shopping is made up of two functions called Google Ads and Google Merchant Centre. Google Ads houses all of your shopping campaigns and data. Google Merchant Centre involves a product feed that is updated and managed on a regular basis.  Google Shopping also features a variety of information about your products, such as prices, size and review stars.

As Google Shopping is reliant on the feed you implement to decide which products are included, the information goes through Google Merchant Centre. This can be tricky, which is why we have the kind of specialist knowledge that can help you manage your Google Shopping campaigns. We’ll work with you to understand your profit margins on a per-product basis. We’ll apply the data to your budget and maximise ROI on each campaign.

How does Google Shopping work?

Google shopping ads are different from traditional text ads. Instead of focusing on keywords, the Merchant Centre focuses on product data. Google Shopping considers your feed, website, and bids to determine what types of queries activate the ads. Shopping ads are managed in AdWords using shopping campaigns, which is a flexible way of promoting your product inventory through the Google Merchant Centre.

During ad placement, Google takes into consideration the bid amount and the relevance of your product for shoppers. At Novi, we adopt a data-driven and psychology-based approach that determines the shopping habits of your customers. This data can then be applied to your Google Shopping campaigns.

Why aren’t ads showing?

There may be a couple of reasons why your Google ads aren’t showing:

  • The title or description of the product listing doesn’t match shopping search terms
  • There are issues with your feed on Merchant Centre

As a Google Premier status agency, we can help you be successful with Google Shopping. Being able to trust the people who manage your ad budgets is essential and we’ll work with you every step of the way. Our approach is multi-faceted. We take into consideration product, target audience, what shoppers are searching for and how they behave when they see a product.

Bid smarter with Google Shopping

Google Shopping comes with a number of benefits:

  • Higher conversion rate – With Google Shopping, many businesses experience higher clickthrough rates (CTR)
  • Attracts customers with high-quality images – This helps shoppers make informed decisions and makes them more likely to complete a purchase.
  • Users can connect instantly with merchants
  • Buyers can find what they’re looking for quickly
  • You can see how product data is being quantified and track the selling performance of each item

A data-driven approach to Google Shopping

We take a data-driven approach to Google Shopping management that’s based on the search habits of your customers. Our five-phase PPC management system involves the creation of efficient Google Shopping feed campaigns. We’ll research your target market, implement an effective PPC strategy and continue to refine it.  

Our data-driven approach has helped us win awards such as the 2014 Marketing Business of the Year and 2017 Young Entrepreneur of the Year. We’ve also been shortlisted for the 2017 Regional Northern Stars pitching event, 2018 Northern Marketing Awards, 2018 Young Entrepreneur of The Year and 2018 Best Small Agency of the Year.

With our psychology-focused mentality, we’ll make sure you get the Google Shopping results you’re looking for. All of our PPC team are Google Ad certified and will work tirelessly to:

  • Optimise landing pages
  • Target relevant keywords
  • Increase conversions
  • Measure ad performance
  • Increase reach while reducing costs-per-click (CPC)

With an effective Google Shopping campaign, you’ll be able to feature high-quality products on the front page of Google. This will encourage an increase in conversions and maximise profits. At Novi, we’re committed to getting to know our clients on an individual basis. By understanding what you want to achieve, we can help to tell your brand story through an efficient PPC strategy.

Get in touch with us today to find out how we can help with your Google Shopping campaigns. For more information, reach out via the contact form.