PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Bulk Haulage. For over a decade, PPC has remained at the core of our holistic approach to digital marketing, having now managed over £6 million in Ad Spend and developed a range of proprietary software. Having worked with a broad range of clients, from local small businesses to FTSE250 companies, at novi.digital we are comfortable at adapting to the unique demands of any business when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Bulk Haulage and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst providing the opportunity for you to relay your extensive knowledge on your audience for us to implement. Once this is discussed with you, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Many businesses will spend significant amounts of their marketing budget on PPC without an agency and the thorough research of keyword quality scores and appealing ad copy that is comes with it.
As an agency, aside from our extensive knowledge of and experience with various advertisement platforms, the primary USP of our managed PPC service is our range of innovative proprietary software.Captivise is perhaps our most well-known piece of proprietary software. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to ensure maximum profitability. Before this, however, we build a campaign automatically. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. By combining these intuitive pieces of software with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Bulk Haulage and beyond, visit our review page on Clutch along with our testimonials.
To learn about how our PPC management service can help your Bulk Haulage business in particular, send us an email with your requirements or talk to one of our experienced team today over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.