PPC, like most areas of digital marketing, is carried out best when an agency is skilled with the very best software and tools to do the job, but has the knowledge of how to adapt to any industry, such as Clothing Wholesalers. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. Having worked with a broad range of clients, from local small businesses to FTSE250 companies, at novi.digital we are comfortable at adapting to the unique demands of any business when it comes to PPC.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why at novi.digital our process is built around the potential audience, by working with new clients to identify their current or desired audience through our in-depth questionnaire, we can finesse the details of a PPC campaign. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this has been completed, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Without an agency, many businesses will spend significant portions of their marketing budget on a PPC campaign that lacks any direction or research of crucial metrics, such as keyword quality scores.
Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Our proprietary software, Captivise, is fundamental to the upkeep and development of our PPC campaigns. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to guarantee maximum profitability. To begin any campaign, however, we utilise our automated campaign building tool that quickly develops a campaign. By doing this, we have an effective framework to work within and develop. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst agencies can often inadvertently be unclear exactly how they are helping by talking in overly-complex jargon, at novi.digital we think that campaigns are best carried out when our clients are able to understand all areas of our approach. To see feedback from businesses in Clothing Wholesalers and beyond, visit our review page on Clutch along with our testimonials.
To find out exactly how our PPC management service can help your Clothing Wholesalers business today, send us an email or speak to one of our experienced team over the phone. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.