PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Crane Hire included. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. When it comes to PPC, we are confident in our ability to adapt to the unique requirements of any business, having worked with a variety of businesses, from small local companies to those in the FTSE250.
When used correctly, PPC is able to place your business in front of new and potential customers through appropriate advertising platforms. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Crane Hire and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, along with relating the in-depth knowledge you already have of your audience for us to implement. Once this is discussed with you, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. This is achieved through data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
When a business fails to analyse and utilise the important metrics associated with PPC, the overall marketing campaign can lack any discernible direction and waste a significant portion of the budget.
Aside from the invaluable and varied experience of all areas of PPC that our team has built over the years in Crane Hire, the primary USP of our managed PPC service is our range of intuitive software.Perhaps our most significant piece of software is Captivise. By setting a desired margin or target cost-per-conversion, this unique software’s algorithms bid the optimal amount to ensure maximum profitability. Before this, however, we build a campaign automatically. This can then serve as an effective foundation that can be further refined. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Crane Hire and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Crane Hire business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.