PPC, like most areas of digital marketing, is most effective when an agency is able to not only utilise the relevant software and tools for the job, but how to adapt to the needs of any industry, Curtain Manufacturers included. For over 10 years, PPC has remained our core competency, having managed over £6 million in Ad Spend and developed a range of proprietary software. At novi.digital, our work with a variety of businesses, from smaller companies to those in the FTSE250, we are confident in our abilities to adapt to any business’s needs when it comes to PPC.
When carried out effectively, PPC can not only place your company in front of new audiences, but target those that are more likely to convert into customers. This is why, when working with a new client, our first step is to identify which ad platforms are best suited to Curtain Manufacturers and your business in particular through a questionnaire. This will also aim to establish your budget, goals, achievable ROI, whilst also allowing you to tell us the extensive knowledge you will already have on your audience for us to work around. Once this is done, our campaign will work to effectively reduce your PPC costs whilst increasing your ROI, click-through rates, and exposure more broadly. To achieve this, utilise a variety of data analysis tools such as Google Trends, Google Analytics and our own in-house developer tools.
Many businesses will spend significant amounts of their marketing budget on PPC without an agency and the thorough research of keyword quality scores and appealing ad copy that is comes with it.
Aside from the years of experience we have with all areas of PPC, our main USP as an agency comes from our range of proprietary software.Our proprietary software, Captivise, is fundamental to the upkeep and development of our PPC campaigns. By setting a desired margin or target cost-per-conversion, this innovative software’s algorithms bid the optimal amount to help ensure maximum profitability. Before this, however, we build a campaign automatically. This can then serve as an effective foundation that can be further refined. We do this through Keystone, a piece of software that effectively targets search terms, and our search term analysis tool, Forager, that helps determine new keywords. When these innovative search term software is combined with our bid optimization tool, Metronome, we can not only determine which search terms are best to target but exactly when is best to target them.
Whilst there is a tendency amongst agencies to inadvertently confuse clients with complex marketing jargon, at novi.digital we aim to have clients understand every step of our approach so that the PPC campaign is in accordance with all expectations. To see feedback from businesses in Curtain Manufacturers and beyond, visit our review page on Clutch along with our testimonials.
To find out more about our PPC management service and begin maximising your Curtain Manufacturers business’s PPC profitability, send us an email or speak to one of our knowledgeable team over the phone to discuss your specifications. We will then get back to you as quickly as possible to answer any questions and arrange a meeting to discuss your business further.